Party on dude, but not if you’re a top academic achieving student: how being named a top party school changes the academic profile of a university

This study examines how being named the top party school in nation by Princeton Review effects quality of students at a university. The results indicate that lowers number top-tier who choose to attend university as measured academic test scores. further finds has no effect on student applications; however, this designation does lower are admitted and chose enroll after institution is school. These findings suggest publicity enhances school’s undesired reputation, thereby influencing enrollment decisions, particularly among students.